About

About Progressive Achievement Associates LTD.

Founded in 1989, PAA was never intended to be, nor has it ever been, a “sales seminar company”. The vision was to build an honest, hard-working solutions provider for clients facing challenges uniquely their own. “Sales training” assumes everyone’s problems are the same and solved the in the same way. 

PAA believes in different approaches for different problems faced by very different companies. We also believe that companies aspiring to something better must be different tomorrow from what they are today. 

 

Senior leaders and managers know how difficult change is. We get that, and our ultimate value to you is providing the intervention to accelerate the shift needed in all of your people.

To facilitate powerful, positive change in processes and heart of culture.


Processes by themselves are just mechanics - heart by itself is just fluff. PAA delivers change by effectively integrating both. 


This is our promise, but in the end it comes down to clients recognizing the need to change and buying into processes required to reach the desired end state. 

To be recognized as a leading North American business change company, in assessing, creating and delivering customized organization transformation, which delivers bottom line results.

For over 30 years, PAA has worked with over 70 companies, from small start-ups to Fortune 500 multi-nationals, in over 12 countries.  In so doing, some 4000 individuals have been exposed to the unique face-to-face PAA experience.

PAA People

Let’s face it, selling and managing are people skills. And while selling is only a small part of our toolkit, the traits recognizable within a successful sales person are the ones we possess ourselves. First – we’ve all been successful sales people, managers and GMs. That’s a PAA must-have. It’s hard to gain credibility from a room full of seasoned sales people without experience of our own. Secondly, we chose to be in the people development business and we genuinely care about each other, our families, our clients and partners. There’s no better way to gain trust other than demonstrating genuine care. We show we care by having the courage to be critical. Clients often don’t like hearing what we have to say, but they’re thankful we do. Thirdly, PAA people are nimble innovators. We will adapt and create solutions to meet your needs. Finally, we’re thinkers. Just like you, we closely monitor environmental threats and opportunities to see how we can respond profitably. We make it our business to know these things about your company as well.

Rob Herbst

Rob Herbst

So how does one go from robotics engineering to sales management? “I admit, it’s a leap” jokes PAA President Rob Herbst, who does his fair share of leaping as an outgoing mountain sport enthusiast as well. 


Rob founded PAA Ltd in 1990 following a tremendously successful tenure in sales with Xerox Canada. Sensing a competitive opportunity to break into the sales training market with something different, Rob truly found his niche and passion with the formation of PAA Ltd.
 
“I’ve facilitated thousands of sessions, but enjoy building on each individual, group and company’s energy ”, he says, referring to PAA’s industry reputation for customized training. “When I enter a room of professionals, responsible for selling their company’s product, I feel an immediate sense of urgency, responsibility and enthusiasm. I know we’re going to make some important discoveries together."

  • Slide title

    Write your caption here
    Button

Careers

PAA Ltd. is always looking for creative and experienced professionals to add to our team.

 

Our services require people with backgrounds in Senior Sales Management, Performance Management Consulting or Business Development . If you would like to join a dynamic group of professionals dedicated to improving people and organizations then we would like to discuss a future with you. We have openings for Account Managers and Training Facilitators that want to change the lives of others and themselves. Full commitment is required…no dabblers please.

Licensing

PAA Ltd. is expanding its' network of consultants across North America by offering Licensing Agreements. We are very interested in creating arrangements with those professionals who have a high level of business experience and want to begin or align their current performance management consulting business with our proven systems.

 

Please contact us if you have interest in a full presentation on the structure and benefits of our Licensing Agreements.

Share by: